Trade the tide, not the waves
Trade the tide, not the waves
In The Money
The simple options strategy
that always beats the market
October 10, 2024
The ITM Strategy
ITM Beats the Market
The ITM strategy has outperformed the market 10-fold over 30 years. $1,000 invested in 1993 would be worth $181,000 today.
Outperformed 10-Fold Over 30 years
The market has risen too. $1,000 invested in the S&P 500 with dividends reinvested would be worth $17,000. Nice. But wouldn’t you prefer an extra $164,000?
The ITM Strategy: Safe & Easy
ITM is a simple options strategy that anyone can do, and beat the market spectacularly. Even beginners!
The world doesn’t need another stock market book with the same tired old advice.
Advice that doesn’t work. If it worked, then everyone would be rich.
But everyone isn’t rich. Most investors are not even close.
Now there is a proven way to beat the market.
The ITM Strategy.
How does ITM work?
It’s very simple. When the market is going up we make more than double the market return. When the market goes down we are safely on the sidelines preserving our capital.
ITM: A safe way to trade
In trading, no-one can win all the time. The secret to making large profits is to make sure that your profits are much bigger than your losses. And that’s what the ITM Strategy does for you.
No margin calls
The ITM Strategy doesn’t involve borrowing money, so you don’t need to worry about margin calls. They just don’t happen. ITM gives leverage and results without going into debt.
About the Author: Heather Cullen
Heather Cullen has traded the stock market for over 25 years and knows what works and what doesn’t.
Her books share her journey from losing money, to surviving and then finally becoming successful. She shows how to avoid crashing out and losing money, but instead shows how to beat the market spectacularly.
If she can create a financially-free life, you can too.
Free Charts, Tools & News
Everything is on this website. Updates, tools, charts, news. Not sure about something? Ask a question and have it answered personally.
What does it cost?
Nothing, other than buying the book. ITM books start at $6.95 and are in eBook, paperback and hardback and can be bought here or on Amazon. That’s it. No catch.
How do I know it works?
ITM Strategies are backtested for 30+ years, through bull and bear markets. The books start 30 years ago with $1,000 and follow the simple ITM rules for buying and selling. Now it is worth over $180,000! Check it out: ITM Backtesting.
What about beginners?
The ITM Strategy involves options, but don’t take fright. Even if you’ve never bought a share in your life the book explains everything you need to know and shows how to do it, plus the weekly blog follows the ITM strategy and alerts you to any actions needed.
ITM Market Charts
ITM Weekly Blog
Why In The Money is Different
We follow the ITM trades for 30 years. Every single trade, no cherry-picking.
The good trades, the bad trades, the boring trades. No smoke, no mirrors.
The result? ITM beat the market and fund managers spectacularly.
ITM made 10 times the market return. You can too!
How ITM started
I’ve read hundreds of books about the stock market. I’ve tried so many strategies, fell for heaps of crackpot theories, followed market gurus.
I made money then lost it again. I was never wiped out but I never made enough to be able to quit my day job which I desperately wanted to do.
Finally, the light-bulb moment. I realized that all the strategies, theories, and gurus had one thing in common: THEY LOST MY MONEY! My financially-free future wasn’t going to happen unless I did something different.
So I did something different.
That’s what the books are about. A different way of trading. The ITM strategies.
Heather Cullen
AUTHOR
In The Money (series)
The One-Hour Expert (series)
Mistakes? I've made a lot!
It’s embarrassing to admit, but I’ve probably made more mistakes than any trader I know. But I’ve lasted longer in the market than almost every trader I know. Why?
Because one thing I do really well is learn from my mistakes. I look on my losses as ‘tuition fees’, and over the years I’ve paid a LOT of fees.
They’re in the ITM books. You’ll have a laugh at some of them. I can laugh – now. I couldn’t laugh at the time because losing money is painful and I had a fair bit of pain.
The good news is that I’ve made the mistakes and done the pain so you don’t have to!
With the ITM strategy your success is guaranteed. You WILL beat the market.
