What if everything you've been taught

about investing is wrong?

The ITM Plan

Built on what markets do

Not on what we think they do

In The Money Logo

Trade the tide

not the waves

ITM Bull LOGO

The S&P 500: $32,227

The ITM Plan

$421k (Turbo) $162k (Base)

Same stock market

Same 33 years

Same $1,000

Same Index

(Values at 30 June 2026. Both ITM models use SPY as the underlying. S&P 500 dividends reinvested.)

Open-Source Evidence

Conventional financial wisdom has one message: you can’t beat the market.

Timing fails. Buy-and-hold is as good as it gets.

Options are just speculation.

The data shows otherwise. Check out the chart below.

Backtested from SPY’s first IN signal to 30 June 2026.
Every rule, trade and calculation is in the Replication Pack.

Incredible result?

Don’t take our word for it. Check the data yourself.

Every trade. Every result. Every signal. Every rule.

The ITM Plan

What is the ITM Plan?

Markets are driven by people. From this observation comes The ITM Plan, a rules-based strategy, tested on decades of real market history.

How does it work?

No predictions, no forecasting, no guessing at what happens next. Fixed rules tell you exactly when to act – and when to do nothing at all.

Why do I need it?

Investing has become needlessly complicated. Opinions, predictions, indicators, endless noise. The ITM Plan replaces guessing with rules.

Can I check the results?

Yes – every rule, every trade, every result.  I’ve never seen another site with 33 years of evidence you can actually verify yourself.

Why The ITM Plan Works

Because markets change.

Constantly.

But human behaviour doesn’t.

Everything in the ITM Plan is built on that simple fact.

The ITM Plan is tested against the markets, not opinions.

The ITM Blog

Every Monday before the market opens – start the week with evidence, not predictions

Browse all articles:  ITM Blog

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Please note that Heather answers all questions at the end of the ITM Blog.

 

Happy trading!