The ITM Strategy
No prediction. No guesswork. Simple rules. Clear decisions.
Built to work with the market – not fight it.
Backtested
33 years
13 X market
return
Invested
in 1993
Market result
2025
ITM result
2025
Don’t start your week without the ITM Blog. Every Monday before the market opens.
On The Bench. Well, we’re out of the market. SPY, SPYG, QQQ – all on the sidelines. Sitting twiddling our thumbs, so we have plenty of time to review our performance – and, of course, play the ‘if only we’d . . . ‘ game. Podcast: On The Bench (Trying
Brain Sabotage. Red candles. War headlines. Oil surging. The perfect environment – not for a market crash – but for your brain to sabotage you. Our logical brain – the one that understands the ITM strategy – often gets pushed aside by something much older and much louder. And that’s
The Duck Market. While the major indexes have been drifting sideways since October, don’t let the surface calm fool you. We are currently navigating a “Duck Market”- placid and unmoving on top, but with a frantic, high-speed struggle happening just out of sight. That duck is paddling. And that pond
“Simple, clear, and easy to follow.”
“By far the easiest and lowest-stress strategy I’ve used.”
“A simple, profitable way to trade – without losing sleep.”
“I’ve read over a hundred investing books – this is in the top five.”
“I’d give it 6 stars if I could.”
We follow the ITM trades for 33 years.
Every single trade is listed. No cherry-picking.
The good trades, the bad trades, the boring trades.
No smoke, no mirrors.
The result?
ITM beat the market and fund managers spectacularly.
Hi, I’m Heather, author of In The Money. I’ve been trading the stock market for over 25 years and know what works – and what doesn’t.
After years of making and losing money, I developed the ITM (In The Money) strategy – a simple way to beat the market, across both bull and bear conditions.
Learn the ITM strategy in my book, then follow the weekly ITM blog where I show how to implement it and answer readers questions — free, no membership required
The complete ITM strategy – bull and bear markets.
Different approaches, same principles.
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Please note that Heather answers all questions at the end of the ITM Blog.
Happy trading!