The ITM Strategy
No prediction. No guesswork. Simple rules. Clear decisions.
Built to work with the market – not fight it.
Backtested 33 years
13 X market return
Invested in 1993
Market result 2025
ITM result 2025
Brain Sabotage. Red candles. War headlines. Oil surging. The perfect environment
Hi! I’m Heather. I’ve been trading the stock market for 25 years, and I know what works – and what doesn’t. After years making and losing money, I developed the ITM (In The Money) strategy, a simple, highly effective way to beat the market.
Learn how to trade the ITM Strategy from my books, and then stay updated with my blog – a weekly update – free, no membership fees required. More about me here.
New to options? No experience needed. I break it down so you can easily understand what’s happening.
Think options are risky? Only if you don’t know what you’re doing. But you will know exactly what you’re doing.
The ITM books give you everything you need to trade the ITM way. The weekly ITM blog keeps you informed and answers your questions.
Looking for a strategy that actually works?
Most ITM traders had years of experience before discovering and switching to the ITM Strategy.
Yes, it’s simple—but in the stock market, complicated doesn’t mean better.
If you’re not already getting 10 times the market return, it’s time to take a serious look at ITM.
ITM never borrows money – so no more margin calls
It’s very simple. When the market is going up we make more than double the market return. When the market goes down we are safely on the sidelines preserving our capital.
In trading, no-one can win all the time. The secret to making large profits is to make sure that your profits are much bigger than your losses. And that’s what the ITM Strategy does for you.
Nothing, other than buying the book. ITM books start at $6.95 and are in eBook, paperback and hardback and can be bought here or on Amazon. That’s it. No catch.
ITM Strategies are backtested for 30+ years, through bull and bear markets. The books start 30 years ago with $1,000 and follow the simple ITM rules for buying and selling. Now it is worth over $180,000! Check it out: ITM Backtesting.
Everything is on this website. Updates, tools, charts, news. Not sure about something? Ask a question and have it answered personally.
I don’t know! ITM beats the market and it beats all the money managers. I guess not enough people know about it.
To be fair, it took me around 13 years of winning and losing before I worked it out!
We follow the ITM trades for 30 years. Every single trade, no cherry-picking.
The good trades, the bad trades, the boring trades. No smoke, no mirrors.
The result? ITM beat the market and fund managers spectacularly.
ITM made 10 TIMES the market return.
With ITM Strategy you can too!
Trade the tide, not the waves
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Please note that Heather answers all questions at the end of the ITM Blog.
Happy trading!
