How The ITM Strategy Works
Discover the simple ITM options strategy in In The Money: Bull & Bear Markets.
The weekly ITM Blog shows how it plays out in real markets. The ITM Hub backs it up with charts, podcasts, videos, quizzes and backtesting.
The ITM Approach
No prediction. No guesswork. Simple rules.
Clear decisions. No screen-watching.
No margin calls – ever.
ITM is built to work with the market – not fight it.
Backtested
33 years
6 X market
return
Invested
in 1993
Market result
2025
ITM result
2025
In The Money: Bull & Bear Markets
• Options Trading
• Derivatives Trading
• Trading Analysis & Strategy
58 reviews: all ★★★★★
“I tried everything else – this works.”
“No nonsense options strategy.”
“Finally a strategy that actually works!”
“FANTASTIC!! Simple rules based strategy, no BS, no wizardry. Proven track record.”
The ITM Blog
Don’t start your week without the ITM Blog. Every Monday before the market opens.
Why one layer pulled down the Nasdaq-100. Last week we looked at the Nasdaq and discovered that QQQ isn’t the Nasdaq. This week, we are going one layer deeper – because “technology” isn’t one investment either. Technology isn’t one sector. It is a supply chain. Let’s follow a single request
| Nasdaq up. QQQ down? | Most people assume that QQQ is the Nasdaq. It isn’t. Nasdaq: the stock exchange Nasdaq Composite: almost every stock listed on that exchange (3,000+ companies) Nasdaq 100: the largest non-financial companies QQQ: an ETF that tracks the Nasdaq-100 Nasdaq Composite V Nasdaq 100 The
The Elephant in the Room AI dominates. Everywhere you look someone is telling you which AI stock to buy. You can’t avoid it. But almost nobody is asking a much more interesting question. https://youtu.be/aRs68Avw_Fc What happens when millions of investors start making decisions with the help of the same AI?
Read more ITM Blog
“Simple, clear, and easy to follow.”
“By far the easiest and lowest-stress strategy I’ve used.”
“A simple, profitable way to trade – without losing sleep.”
“I’ve read over a hundred investing books – this is the best!’
“I’d give it 6 stars if I could.”
We follow the ITM trades for 33 years.
Every single trade is listed. No cherry-picking.
The good trades, the bad trades, the boring trades.
No smoke, no mirrors.
The result?
ITM beat the market and fund managers spectacularly.
Hi, I’m Heather, author of In The Money. I’ve been trading the stock market for over 25 years and know what works – and what doesn’t.
After years of making and losing money, I developed the ITM (In The Money) strategy – a simple way to beat the market, across both bull and bear conditions.
Learn the ITM strategy in my new book, check out the charts and resources in the ITM Hub, then follow the weekly ITM blog where I show how to implement it and answer readers questions – all free, no membership required.
The complete ITM strategy – for both bull and bear markets.
Different approaches, same principles.
The ITM Hub is a free companion to the book, bringing together charts, audio, visuals and quizzes to help you understand and apply the ITM strategy.
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Please note that Heather answers all questions at the end of the ITM Blog.
Happy trading!