ITM Reader Hub

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Welcome to the ITM Reader Hub!

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The Reader Hub is your companion to In The Money – not a shortcut around it. It brings together visuals, podcasts, quizzes, and reference tools to support the chapters and keep the key ideas clear. Use it to reinforce what you’ve read in the book, or to revisit specific topics and concepts when needed.

In The Money: Bull & Bear Markets

Select from Parts 1-4 below to access its chapters and resources. Each chapter has a 1-page visual with the main ideas, slideshow with more detail, in-depth podcast, video and glossary – plus a quick quiz to test your understanding. 

Part 1 - Reading the Currents

Part 1 focuses on understanding how the market really moves – trends, behaviour, and the signals that matter and why they matter. Underneath it all are people – traders – and their emotions – driving every move.

Part 2 - Riding the Bull

Part 2 shows you how to trade a bull market using the ITM strategy – when to enter, how to manage the position, and when to step aside. Follow the ITM Bull strategy, and let the trend do the heavy lifting.

Part 3 - Hunting the Bear

Part 3 shows how to navigate a bear market – when to step aside, when to act, and how to avoid the damage that catches most traders. Let the ITM Bear strategy do the heavy lifting.

Part 4 - Keeping Your Balance

Part 4 shows how to navigate changing market conditions using the ITM strategy – avoiding common pitfalls, and managing your reactions when the market becomes less predictable. 

ITM Checklists

Sanity Checks

Printable checklists designed to keep your thinking clear and your trading on track.

ITM Backtesting

Heather Cullen ITM Strategy In The Money BLOG Bull Markets

Full historical testing of the ITM strategies (bear and bull), including methodology, trades, graphs and results.

eBooks (free)

Heather Culle IN The Money Reading Stock Charts

Reading Stock Charts

A practical guide to reading stock charts.

Reminiscences

Reminiscences of a Stock Operator

A classic account of market behaviour and trading psychology.

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Please note that Heather answers all questions at the end of the ITM Blog.

 

Happy trading!