In The Money: Bull & Bear Markets
The ITM Plan. Same market. Same money. Thirteen times the return.
New edition, October 2026.
Replaces all earlier ITM books.
Bull markets, bear markets and everything in between.
One book, the whole plan.
PDF ebook from this site.
Read on computer, tablet or phone:
Prefer Kindle, paperback or hardback?
Get them on Amazon:
Free eBook: Reading Stock Charts in the ITM Companion
Older Books
These have been replaced by In The Money: Bull & Bear Markets and are no longer for sale.
In The Money: Bull Market Strategy
In The Money: Bear Market Strategy
Compare Option Strategies
Timing the Market
Options Trading for Beginners
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Please note that Heather answers all questions at the end of the ITM Blog.
Happy trading!