The story of

The ITM Plan . . .

. . . and the trader who built it

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Trade the tide

not the waves

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How The ITM Plan began

It started with a question nobody could answer: what actually works?

Trading courses taught dozens of indicators but couldn’t say which ones worked, or when. Newsletters and tip services promised the next big thing, but when their old calls were checked against what actually happened, their track records were dismal. 

Why? Because the market isn’t what everyone thinks it is. It’s people, and people are predictably irrational. Big indexes like SPY capture what the crowd actually does – not what they say they do.

When we stopped trying to predict the waves and started following the tide The ITM Plan was born. 

This works. And there’s proof.

Hot tips

Promises

Chasing the waves

Complicated strategies

Pacing the floor at 3 a.m.

What we think markets do

Hard data

Proven results

Riding the tide

Simplicity & rules

A good night’s sleep

What markets actually do

Heather Cullen, author of The ITM Plan

About the Author

Heather Cullen has spent nearly three decades studying how markets actually behave.

Her background in mathematics took her from statistical analysis to a career as an IT Director. For years she traded at night and on weekends, reading every book she could find, paying for courses, subscribing to newsletters and trying more than a few crackpot theories. She made money, lost it and made it again, but never enough to leave her corporate job.

She knows what it feels like to pace the floor at 3 a.m., sick with worry over a plummeting portfolio. When she finally stepped back, she saw that her ever-more-complicated strategies were making her results worse. The more complex the strategy, the more she lost.

She doesn’t gloss over her mistakes. She calls her losses “tuition fees”, and she paid a lot of them. You may laugh at some of what she did (she does now), but she shares those stories so you don’t have to pay the same fees.

Heather left corporate life in 2006. Today she spends her time traveling, trading, writing and enjoying life. Her weekly blog applies The ITM Plan to the current market, and she answers every question herself.

In The Money: Bull & Bear Markets

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Please note that Heather answers all questions at the end of the ITM Blog.

 

Happy trading!