Do Income Strategies Work? What an eventful 2 weeks this has been! But we’ll get to the markets later. First, I wanted to look at income strategies as I am getting a lot of questions
Leverage & Strikes Why choose a 60% strike rather than a 50% strike? Why not 70%? Or 80%? When should we roll up? I thought that I would go back to basics this week and
Bull Runs & Bear Markets. I used the term ‘bull run’ last week which may have caused confusion, as a bull run is not the same beast as a bull market. Let me explain. Bear
Too late to join the bull run? The bull run for SPY is now almost a year old. Before this bull, we had a mini-bull run from April – July 2023 at the end of
ITM on Stocks? I have often been asked whether you can use the ITM strategy on stocks. The answer is, of course, absolutely. There is not reason not to. There is just one big problem:
The Endowment Effect. The endowment effect is a psychological tendency for people to place more value on something we already own, even if it isn’t actually worth more than something we don’t have. It is
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Please note that Heather answers all questions at the end of the ITM Blog.
Happy trading!