Heather Cullen
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Heather Cullen
Heather Cullen
In The Money (ITM) books have had rave reader reviews and the books have reached #1 in several Amazon categories. Here’s how they started . . .
Over the last 25 years, Heather has read practically every book about the stock market she could lay her hands on, but noticed a couple of things. Most gave advice but none actually gave a practical trading plan and you couldn’t shake the feeling that all the examples and charts were carefully selected with the benefit of hindsight.
She also found that very few were interesting Most were repetitive, boring, and pretty well guaranteed to put you to sleep. She realized that what was missing was a book that combined theory, real-life experience and a practical plan. And one more thing . . .
Apparently not! The authors had perfect trading records. Which, of course, doesn’t happen in real life. So, when writing In The Money, Heather did not ignore her many mistakes, instead looking at them as lessons to be learned.
By showing what she did wrong as well as what she did right, the reader is spared from making the same painful mistakes, while probably getting a laugh about some of the things she did wrong.
In her first book, Heather shares with you the In The Money: Bull Market Strategy (ITM) that she uses to beat the market. It’s easy and takes less than 10 minutes a week. She gives a simple set of rules about when and what to buy and when to sell.
In The Money: Bear Market Strategy (ITMB) was written in response to the many readers asking for a book on how to handle a bear market. Bear markets are not as common as bull markets, but they DO happen. and its important to what to do.
Anyone, beginners or experienced traders, can follow easily to beat the market and build their wealth. The books have been updated every year to reflect the latest in the stock market.
ITMB (ITM for bear markets) shows you how not to lose money, but also shows how to trade and profit in them. ITMB has been back tested for 30 years, and all trades are fully documented.
Heather released an overseas version of her first book, ITM Bull Market Strategy, for people wanting to trade the U.S. market but living outside the U.S.
(Currently Being Updated)
The fourth book, Compare Option Strategies, was also written in response to reader requests and queries. Part textbook and part workbook, it guides the reader through the maze of choosing options and trading strategies.
The new series is The One Hour Expert series. Smaller, designed to be read in an hour or so, they concentrate on specific topics. Timing The Market debunks one of the most prevalent myths about the stock market.
Financial advisors say it is ‘time IN the market’ that makes the profits and its impossible to ‘time the market’. Timing the Market checks studies and data and gives an effective, back-tested way to time the market and increase your profits dramatically.
Options Trading for Beginners is the next book in The One Hour Expert. Designed to be read in an hour or so, it is a beginner-friendly guide that demystifies the world of options and makes them easy to understand.
Clear, readable and amusing with straight forward explanations and real world examples, it gives beginners everything they need to know to start to trade options with confidence, either for the ITM strategy or on their own.
ITM readers are never going it alone! The ITM blog is updated weekly to keep you posted on the market and how everything is going, and be alerted if things change and action has to be taken. Fill out the contact form below and you will be notified whenever there is a new market update.
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The information on this website is general information only. The author is not a financial adviser. Information should not be taken as constituting professional advice. The author is not liable for any loss caused, whether due to negligence or otherwise arising from the use of, or reliance on, the information provided on this website or other related published material.
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Please note that Heather answers all questions at the end of the ITM Blog.
Happy trading!
