Heather Cullen
Books

Books & Series

Heather Cullen: Author of In The Money & The One Hour Expert

In The Money: Amazon Best Sellers

In The Money books have had rave reader reviews and the books have reached #1 in several Amazon categories. ITM has been #1 in Introduction to Investing, Investing in Options, e-Commence, Online Trading, Derivatives, Women in Investing and several others.

Stock Market Books - What Was Missing?

Over the last 25 years, Heather has read practically every book about the stock market she could lay her hands on, but noticed a couple of things. Firstly, that most gave advice but none actually gave a practical trading plan and you couldn’t shake the feeling that all the examples and charts were carefully selected with the benefit of hindsight. She also found that very few were interesting Most were repetitive and boring, pretty well guaranteed to put you to sleep.

She realized that what was missing was a book that combined theory, real-life experience and a practical plan. And one more thing . . .

Mistakes! Didn't Anyone Ever Make Any?

Apparently not! The authors had perfect trading records. Which, of course, doesn’t happen in real life. So, when writing In The Money, Heather did not ignore her many mistakes, instead looking at them as lessons to be learned. By showing what she did wrong as well as what she did right, the reader is spared from making the same painful mistakes, while probably getting a laugh about some of the things she did wrong.

In The Money Logo
Heather Cullen Author
Heather Cullen Author Books

In The Money: Bull Market Strategy

In her first book, Heather shares with you the In The Money: Bull Market Strategy (ITM) that she uses to beat the market. It’s easy and takes less than 10 minutes a week. She gives a simple set of rules about getting in and out, and what to buy. Anyone, beginners or experienced traders, can follow easily to beat the market and build their wealth.

The results were updated in 2022, and have recently been updated to 2023 to include last year’s bear market.                                                    

In The Money: Bull Market Strategy

In The Money: Bull Market Strategy
(Overseas Edition)

Her second book, In The Money: Bull Market Strategy Australian Edition was an overseas version of her first book for people wanting to trade the U.S. market but living outside the U.S. It incorporates the first book about ITM so there is no need to buy both books.                                     

In The Money: Bull Market Strategy
(Overseas Edition)

In The Money: Bear Market Strategy

The third book in the series: In The Money: Bear Market Strategy (ITMB) was written in response to the many readers who were asking a book about how to handle a bear market.  ITMB (ITM for bear markets)  has been back tested for 30 years, it shows exactly how and what to trade when the market has entered bear territory.                                   

In The Money: Bear Market Strategy

Compare Option Strategies

The fourth book, Compare Option Strategies, was also written in response to reader requests and queries. Part textbook and part workbook, it guides the reader through choosing options and trading strategies.   

In The Money
Compare Option Strategies

Timing The Market

The fifth book is the start of a new series, The One Hour Expert series. Smaller, designed to be read in an hour or so, they concentrate on specific topics in the stock market. Timing The Market debunks one of the most prevalent myths about the stock market: that it is ‘time IN the market’ that makes the profits and it is impossible to ‘time the market’. Timing the Market looks at the studies and the data and comes up with an effective, back-tested way to time the market and increase your profits dramatically.     

The One Hour Expert
Timing the Market

Options Trading for Beginners

The sixth book is in the new series, The One Hour Expert. Smaller, designed to be read in an hour or so, they concentrate on specific topics in the stock market. 

Options Trading for Beginners: Everything you need to know about options and how to trade them is a beginner-friendly guide that demystifies options and makes them easy to understand. Clear, readable and amusing with straight forward explanations and real world examples. 

The One Hour Expert
Options Trading for Beginners

In The Market Updates

ITM readers are never going it alone! The ITM blog is updated weekly to keep you posted on the market and how everything is going. You can see how much profit ITM has made and be alerted if things change and action has to be taken. 

Fill out the contact form below and you will be notified whenever there is a new market update. 

Heather Cullen Author

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Thank you – your message has been sent. Please note that  as of July 2022 Heather will answer all questions in the ITM Blog, not individually. You will be notified when there is a new blog post. Happy trading!