Built on what markets do.
Not on what we think they do.
If $1,000 had been invested in the S&P 500 in 1993:
Buy & Hold : $31,114.
The ITM Plan : $161,735*
(Based on the lowest-returning rule within the ITM Plan.)
Backtested from SPY’s first IN signal to 30 June 2026.
Every rule, trade and calculation will be published for anyone to check.
The ITM Plan is built on one simple idea:
Markets are driven by people.
From that simple observation comes a rules-based investing plan backed by decades of market history.
The ITM Plan is built on what markets actually do.
Not what we think they should do.
It doesn’t rely on predictions, opinions or conventional wisdom, but what actually happened on the market.
Investing has become needlessly complicated.
Experts, opinions, predictions, indicators.
Every day brings more noise making it harder than ever for investors to know what actually works.
You can check the complete record yourself.
Every rule, trade and calculation is published.
See the evidence. Replicate the results. Everything needed to verify them
is available in full.
Because markets change. Constantly.
Human behaviour doesn’t.
Everything in the ITM Plan is built on that simple fact.
It is tested against the markets, not opinions.
A record anyone can check. Every rule. Every trade.
Markets record what people do. Not what they say they do.
Objective rules replace opinions and guesswork.
Opinions change.
Evidence doesn’t.
A plan you can understand and follow.
Less time watching screens.
More time living life.
Confidence comes from knowing what to do.
Whatever the market.
Whatever the headlines.
Every Monday before the market opens — start the week with evidence, not predictions
Browse all articles: ITM Blog
Check every rule, trade and calculation
Discover the complete ITM Plan.
How one question became the ITM Plan.
Weekly videos exploring markets and investing.
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Please note that Heather answers all questions at the end of the ITM Blog.
Happy trading!
