In The Money BLOG

Heather Cullen

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Heather Cullen Blog Bulls are back

Joining the Bull Run

Too late to join the bull run? The bull run for SPY is now almost a year old. Before this bull, we had a mini-bull run from April – July 2023 at the end of

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Heather Cullen Blog In The Money ITM Strategy ITM on Stocks

ITM on Stocks

ITM on Stocks? I have often been asked whether you can use the ITM strategy on stocks. The answer is, of course, absolutely. There is not reason not to. There is just one big problem:

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Heather Cullen Blog In The Money ITM Strategy Endowment Effect

Endowment Effect

The Endowment Effect. The endowment effect is a psychological tendency for people to place more value on something we already own, even if it isn’t actually worth more than something we don’t have. It is

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Heather Cullen Blog In The Money ITM Strategy Don't fight the Fed

Don’t Fight the Fed!

Don’t fight the Fed! This week was dominated by the 50 basis points cut in interest rates – something that had a very low probability just a few weeks ago. The saying ‘Don’t fight the

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Heather Cullen Blog In The Money ITM Strategy Unrealized Gains

Unrealized Gains

Unrealized Gains. Well, a nice week for a change. 5 up days in a row, and here we are bumping up against all-time highs again. The week before was particularly nasty – short and sharp,

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Heather Cullen Blog In The Money ITM Strategy Warren Buffett Buffetted by the Market

Buffetted by the Market

Buffetted by the Market. A gruesome week, but we’ll get to that later. I thought that we would take a look at Warren Buffett, the ‘world’s greatest investor’. Yes, he is wildly wealthy ($150 Billion),

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