
Bull Runs
Bull Runs & Bear Markets. I used the term ‘bull run’ last week which may have caused confusion, as a bull run is not the same beast as a bull market. Let me explain. Bear

Bull Runs & Bear Markets. I used the term ‘bull run’ last week which may have caused confusion, as a bull run is not the same beast as a bull market. Let me explain. Bear

Too late to join the bull run? The bull run for SPY is now almost a year old. Before this bull, we had a mini-bull run from April – July 2023 at the end of

ITM on Stocks? I have often been asked whether you can use the ITM strategy on stocks. The answer is, of course, absolutely. There is not reason not to. There is just one big problem:

The Endowment Effect. The endowment effect is a psychological tendency for people to place more value on something we already own, even if it isn’t actually worth more than something we don’t have. It is

Don’t fight the Fed! This week was dominated by the 50 basis points cut in interest rates – something that had a very low probability just a few weeks ago. The saying ‘Don’t fight the

Unrealized Gains. Well, a nice week for a change. 5 up days in a row, and here we are bumping up against all-time highs again. The week before was particularly nasty – short and sharp,
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Please note that Heather answers all questions at the end of the ITM Blog.
Happy trading!