Trade the tide, not the waves
Heather Cullen
The ITM Strategy
In The Money: the easy options strategy that always beats the market
March 28, 2025
30
Backtested 30 years
10
10 times market return
$1,000
Invested in 1993
$17,000
Market result 2024
$181,000
ITM result 2024
ITM (In The Money) Books & Blog
Hi! I’m Heather. I’ve been trading the stock market for 25 years, and I know what works – and what doesn’t. After years making and losing money, I developed the ITM (In The Money) strategy, a simple, highly effective way to beat the market.
Learn how to trade the ITM Strategy from my books, and then stay updated with my blog – a weekly update – free, no membership fees required. More about me here.
Beginner?
New to options? No experience needed. I break it down so you can easily understand what’s happening.
Think options are risky? Only if you don’t know what you’re doing. But you will know exactly what you’re doing.
The ITM books give you everything you need to trade the ITM way. The weekly ITM blog keeps you informed and answers your questions.
Experienced?
Looking for a strategy that works?
Most ITM traders had years of experience before discovering and switching to the ITM Strategy.
Yes, it’s simple—but in the stock market, complicated doesn’t mean better.
If you’re not already getting 10 times the market return, it’s time to take a serious look at ITM.
Don't start your week without reading the ITM BLOG,
published before market open every Monday.
END MARGIN CALLS FOREVER
ITM never involves borrowed money – so no more margin calls
FAQ
It’s very simple. When the market is going up we make more than double the market return. When the market goes down we are safely on the sidelines preserving our capital.
In trading, no-one can win all the time. The secret to making large profits is to make sure that your profits are much bigger than your losses. And that’s what the ITM Strategy does for you.
Nothing, other than buying the book. ITM books start at $6.95 and are in eBook, paperback and hardback and can be bought here or on Amazon. That’s it. No catch.
ITM Strategies are backtested for 30+ years, through bull and bear markets. The books start 30 years ago with $1,000 and follow the simple ITM rules for buying and selling. Now it is worth over $180,000! Check it out: ITM Backtesting.
Everything is on this website. Updates, tools, charts, news. Not sure about something? Ask a question and have it answered personally.
I don’t know! ITM beats the market and it beats all the money managers. I guess not enough people know about it.
To be fair, it took me around 13 years of winning and losing trading before I worked it out!
